Why we're hitting the road
Fifteen years behind the lens for Seif, fifteen years in communication and marketing for Aly. And the urge to inspire in a different way.
Fifteen years each. Seif behind the lens, as a professional photographer. Aly in communication and marketing. Two crafts that keep running into each other: one makes the pictures, the other finds them an audience.
The click
After all those years, we know the recipe. The brief, the quote, the shoot, the campaign, the report. It works. But somewhere along the way we wanted something else: to inspire in a different way. To stop working for places from an office, and start working with them, on site, living the story we tell.
The idea: an artist residency… but tech
Artists in residence settle somewhere, create, and leave a piece behind. We wanted the same thing, tech edition. We move in for 5 to 10 days at a hotel, a hostel or a guesthouse. Seif photographs and films the place the way it feels. Aly builds what brings guests in: an AI-ready website, automated bookings, search visibility. In exchange, a roof over our heads, or a mix depending on the effort.
What the host keeps
The photos, the video, the website. Not a slide deck or a promise, but things that keep working after we've driven off.
Why on the road
Because you only tell a story well once you've lived it. And because you understand a place by sleeping there, not by reading its listing.
2027
We leave Tunis on 1 January 2027, in a fitted-out pick-up that is both our home and our workshop. No borders: the route draws itself, one invitation at a time. This magazine is its logbook, stop by stop.
If your place could be the next episode, get in touch.